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IT Consulting Firm (USA)

Case Study Overview

Background: A mid-sized IT consulting firm wanted to expand into the European market but struggled with generating qualified leads.

Challenge: They had low brand visibility internationally and were heavily dependent on referrals.

Our Approach:

  • Conducted LinkedIn Ads targeting CIOs & CTOs in Germany, UK, and Netherlands.

  • Redesigned website landing pages with clear CTAs for demos.

  • Ran a thought-leadership content campaign (blogs + whitepapers + LinkedIn newsletters).



Takeaway: Thought-leadership + precise targeting on LinkedIn works extremely well for IT B2B lead generation.

Result:

Marketing that works.

  • 3X increase in demo requests within 3 months.

  • 200+ qualified leads generated across 3 countries.

  • Reduced cost per lead by 42%.